Your online presence is one of the most critical aspects of your marketing, especially since your website will likely be the first point of contact for many of your clients. Therefore, if you want to make a great first impression, you’ll want to make sure you have a well-branded online presence recognizable across multiple platforms.
Make Sure Your Brand Looks Professional
You’ll want to make sure your brand looks professional at first glance, especially if you’re a B2B business! Your website content, design, and the quality of the content you place online are a direct reflection of your brand. For example, when you have content with spelling errors written with poor punctuation that looks like a text message, you may be sending the wrong message to your potential clients.
When your brand is professional and on all platforms, your message is that you’re serious about your business. You’ve taken the time and money to invest in a quality image that can show your seriousness about delivering a quality product to your clients.
Brand Assessment – Review Your Style Guide
If you jump from Facebook to Tik Tok and Instagram, is your platform recognizable based on your branding? To cut through the noise of your competitors, you’ll want to deliver a consistent experience through content and style. The answer lies in a style guide. If you don’t have one for your business, you’ll want to create a style guide.
A style guide is a document that contains rules and guidelines for a company brand and how the company presents its brand online. This encompasses several items, including voice, tone, style, and can incorporate personal branding. With a style guide, you have a template on how and what to use when creating content for your platform. When another team member is looking to develop and publish content, your style guide helps them achieve a consistent brand and voice. Style guides establish a consistent branding look and presence for followers who engage with your business.
Does Your Brand Speak to the Right Audience?
Do you have an avatar – a picture of your ideal client whom you service well? What do they want from your business, what age are they, and why would they want to hire you? Which pain points are you fixing for their business or platform?
If you don’t know the answers to these questions, you’re probably speaking to a general audience. To separate your business from your competitor’s business, you’ll want to niche down and figure out who your specific ideal client, or avatar, you wish to speak to. Your brand message will be more targeted and effective for your marketing channels when you do.
Are you not sure how you can get people to your digital doorstep?
Grab my self-assessment guide to get a clear perspective on what you can do today to bring more people online to your website.