What is an actual Ideal Client?
Many times we think we know what our ideal client wants – but have we really dived into data or have researched what our ideal client is looking for? What can we provide that solves their biggest pain points? How can we fit into their solution?
Look at the communities in which you are looking to market to. Is it a Health and Wellness group on Facebook? Is it a Linked In community? Are they on Clubhouse? When you tune in and listen to those communities, they are a great place to test the waters with your service and offers to see if they land. Listen to the problems they are voicing; how do you fit in? Often your ideal client is a replica of yourself years prior. You can speak to their problem because you have been in their shoes.
An ideal client represents the people who need your product or services. Your ideal client is the person whom you want to target with your marketing strategies. Your ideal client is comprised of a specific demographic such as a niche market.
Demographics – Only a Starting Point for Your Ideal Client
Demographics such as age, marital status, and where someone lives are only the start to knowing your ideal client. You’ll also need to consider such details as where they shop, what they like to buy, their lifestyle, and other elements of their life which make them an ideal client for you. Do they have children? If so, are their children older or younger? Are they empty nesters?
Your Ideal Client – the Person You Want to Promote Your Business
Before establishing a business and building marketing strategies around your ideal client, you have to know who it is that you want to promote your business. While some people may think this isn’t important, it’s one of the most vital steps for your business’s success.
Successful promotions need to have all the right elements. When you fail to identify your ideal client, your marketing efforts can be wasted on people who do not value your brand, product, or service.
Dig into data to determine your ideal clients’ values, lifestyles, and buying trends. Through the data you receive from market research, you’ll know which activities appeal to your ideal client, what they like and dislike, and possibly their opinions and insights.
When you understand your ideal client, you’ll know who you’re marketing to. Next, you’ll want to focus in on your ideal client’s pain points and present a solution. Then you can show your ideal client how you can make a difference for them. Remember, the buying process involves a lot of emotions. If you want your ideal client to commit, you need to hit the right emotional chords by creating a compelling marketing message that solves their pain points.
If you’re having trouble trying to decide who your ideal client is I have designed a day in which we take a deep dive into everything about you to pull out a client that is aligned and will bring more abundance into your business. Learn more here