Why Branding is More Than Just a Pretty Logo
Many business owners will assume they understand their buyers and form an idea of who their ideal customers are. However, this approach can be limiting your business and your sales!
Creating your ideal customer profile and building your brand voice is vital to ensure your buying audience is ready to purchase from your company. When you have a brand voice, this allows for focused marketing and the ability to communicate with your ideal audience.
This, in turn, can give you a more targeted person to sell your products or services, which can lead to a more happy consumer. When you have happy consumers, they tend to come back for more services from your company.
How to Find Your Ideal Clients with Branding
In our personal lives, we like to hang out with people who represent our values and likes. Online purchases are the same. We want to buy from companies that share the same or similar values that we do. People want to shop with brands that understand who they are and their lifestyle. In the market of sustainable and eco-friendly products, you can see this aspect run true.
Unlike in past decades, the new trend is toward conscious consumerism. This type of consumer buying is going above and beyond in research to pinpoint greenwashing and find brands that consumers can trust. They want brands that are authentic and real, not just putting on a front for someone to purchase their products.
How to Manifest Your Dream Audience Through Branding
If you’re looking to manifest your dream audience, you must understand how to speak their language. You’ll want to understand their desires, fears, values, and opinions. When you understand all of these, you can then create valuable content through your brand voice that addresses specific needs within your audience.
So how do you show up on the scene with a brand voice that gathers email addresses and attracts the right audience? By creating a detailed ideal customer profile and using that avatar for your branding message.
Your customer avatar is your ideal customer’s detailed profile. These people are your target market. And while there is an audience for almost every product or service, you’ll want to make sure that you add your values and beliefs into your branding so that you’re focused on your target customer. Make sure to remember to pay attention to whom you’re marketing your products, so you can utilize your marketing dollars efficiently and get a great ROI on marketing dollars.
If you put together a client profile and you are marketing to them now but still hearing crickets check and see if you are showing up as yourself in your marketing. People connect to those authentic stories and personalities. If you are unclear with yourself and your brand, it will be hard for the right people to connect to you.
Download my 5 Tools to Reveal Your Authentic Self to get a jump on how you can show up authentically.