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14/12/2021
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What’s In a Brand Name?

What’s In a Brand Name? I have had several names for my company over the past few years. In college, my company was named Lasting Impression because I wanted to…

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02/12/2021
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What is a Brand Strategy?

What is a Brand Strategy? Your brand strategy has several different elements that go into a good brand strategy. To find out what brand strategy is all about, let’s first…

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10/11/2021
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What is a Small Business Assessment?

What is a Small Business Assessment? When most business owners hear the word “assessment,” we automatically think about passing a test, and that’s a scary thought! However, there are many…

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