Blog title
What’s In a Brand Name?
What’s In a Brand Name? I have had several names for my company over the past few years. In college, my company was named Lasting Impression because I wanted to…
Read More
What is a Brand Strategy?
What is a Brand Strategy? Your brand strategy has several different elements that go into a good brand strategy. To find out what brand strategy is all about, let’s first…
Read More
What is a Small Business Assessment?
What is a Small Business Assessment? When most business owners hear the word “assessment,” we automatically think about passing a test, and that’s a scary thought! However, there are many…
Read More
How to Niche Down Your Business Model
I come from a medical background as my dad was a nurse in the ER and my mom a transcriptionist for oncology. Sitting at the dinner table, I would hear…
Read More