Brand Strategy + Logo Design

Your brand identity sets the tone for your entire business. Whether you’re building a new business from the ground up or it’s time for a rebrand, I’ll work one-on-one with you to help zero in on your authentic edge. I take a holistic approach to branding that begins with brand strategy all the way down to your logo, color palette and patterns, to your business and thank-you cards. I’ll make sure every carefully chosen design detail looks and feels unmistakably you.

Brand Clarity VIP day

On my Brand Clarity day, I am alongside you to witness and implement everything you will discover in this acute self-awareness journey. Uncovering your authentic self and how you are designed to offer your services and connect with others through your personality, human design, and natural gifts will unlock more flow and abundance in your business. You will walk away with your niched-down services that play to your strengths and the people you are aligned to serve. We need clarity to avoid being stuck in the vicious loops in our heads, trying all the marketing tactics with no payoff in sight.

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Small Business Design Assessment

If your brochures, digital ads, infographics and social graphics are a collection of mismatched fonts, colors and graphics amassed over the years, it’s time to review, assess, and make a plan for going forward. During my audit process, I’ll take a top-to-bottom, front-and-back look all your current marketing materials both online (web presence & social media) and offline (printed materials, brochures, etc.) and make specific recommendations to make them on-brand and high-converting.

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The Branding Process

Step 01

I begin every project with our brand strategy session to learn all the nuances of your brand vision so I can translate them into a concise brand strategy over a 60-minute session to solidify project outcomes, establish details of your style and audience, and what sets your company apart from the rest.


Step 02

I take your content, direction, and ideas and begin to bring them to life on a brand style and brand tone board. I will provide the initial style to you live and give you 48 hours for feedback. I will then build in a round of refinements for you to offer feedback. I’ll be sure to create clear design guidelines we agree on before diving into logo design!


Step 03

I will use the brand tone and style as the backbone to build your logo design. I will present the final concept to you based on all the brand strategy guidance and target market ideals to ensure a design that is authentically you and connects you with your dreamy clients. After the initial presentation, I will build in a refinement round to ensure everything aligns with your vision and standards.


Step 04

I deliver final designs in all formats and any additional pieces. I also include extensive brand guidelines for ease of use and interpretation of the brand. I will collect the final payment.


Typical Project length: 1 month